> Before the Internet, bands promoted their new albums by scheduling tours across the U.S. and around the world. … Fans bought albums at their local record store where they would find the list of top albums for that week taped to the wall next to the cash register. … Doing concert tours to promote these moneymaking albums was the fundamental business model for bands, the record labels and sundry hangers-on. The Grateful Dead turned this business model on its ear: rather than focusing on selling albums, like other bands, they focused on generating revenue from live concerts, and in doing so created a fan “experience” that was unlike any … Continue reading >David Meerman Scott, Brian Halligan